Home Meet the Coach Strategic Marketing Formula Client Testimonials Marketing Services Case Studies Contact the Coach Yellow Page Ads

Yellow Pages Advertising
That Gets Results!

The purpose of advertising in the Yellow Pages is to get new business. This may seem obvious to you. But while our competitors talk about the nice ads that they create, and how beautiful your new ad will look, we focus on results - because you can’t deposit beauty in your bank account.

Pretty pictures, lots of white space, and clever sales copy may get someone’s attention, but rarely will it result in making a sale. Neither will a laundry list of core competencies (the things that anyone who would hire someone in your line of work to do). People turn to the Yellow Pages because they have already made a decision to spend money with either you or one of your competitors. The advertiser who makes the best case for hiring them will ultimately get the business – and there is plenty of evidence to prove that this is true.

In a report done by Dr. Doug Berdie and Dr. Elaine Hauff, entitled "The Yellow Pages Report", they had consumers look at over 2,000 ads in 252 different headings. They found that 55% of the consumers selected a business based on what the ad said; 51% based on the amount of information in the ad; 47% based on the location of the business; 35% based on ad size; and less than 3% based on graphics and color.

All of this shows that when advertising in the Yellow Pages, persuasive content is the key to getting prospects to call you.


Our Process -
Why Our Ads Make You More Money

Over the last 15 years, we have pioneered a process for creating winning advertisements that work. Every business has unique reasons why customers choose to do business with them. We uncover those reasons by interviewing the owner, key employees, and past customers.

The questions that we developed uncover the true buying motivations, psychological triggers, and hot buttons that caused your past customers to hire you. We then create a marketing message that is almost hypnotic in the way it connects with the reader. Finally, we add graphics that support the marketing message that we created.

The end result is an ad that predisposes the reader to want to do business with you. The ad is unique to your business, so it would be very difficult for your competitors to steal any of its elements. And you will see a significant increase in the number and quality of calls without having to increase the size of your ad.


By Invitation Only
We only work with clients who have an existing Yellow Pages ad that we feel we can hit a home run with the new ad we create for them. To us, a home run is increasing the number and quality of calls they receive by at least 50%.

You received a temporary user name and password so that you can view some winning Yellow Pages ads that we have created for some of our clients. They are rotated every 6-10 weeks. The Yellow Pages ads that are currently available for you to review:

  1. A Yellow Pages Ad that Increased Revenues by 520%!
  2. A Yellow Pages Ad that Generated Over $8,000 in Profit the First Week it Ran.
  3. A Yellow Pages Ad that helped our client Capture 53% of the Market Share in his community.
  4. A Yellow Pages Ad that has been so Successful it has Run 10 consecutive years without a single change to it.
  5. A Yellow Pages ad that literally Stole Business from ALL of the other competitors in its heading.
  6. A Yellow Pages ad that compelled everyone who read it to STOP and call our client (and no one else).

* To view these ads, click on the Members Only button and enter the temporary username and password we provided you. Contact us for your username and password. Note: The password will be active for only one week.

Members

Strategic Marketing Coach Copyright©
Designed & Hosted by www.studioimagen.com