Consulting Firm Becomes The Recognized Expert In Their Industry Within 6 Months

Client Profile: A twelve-year-old consulting firm was looking for innovative ways to expand their client base from local to regional.

Opportunity: The president of the firm was well-known on a local level. He was on the board of directors of several companies, and was president of his local industry association. He had also conducted workshops at past national conventions.

Strategy: By leveraging his local celebrity status and existing connections, we were able to publish a series of articles in his industry’s trade magazines. We then took the reprints of the articles and approached the regional association and pitched them the idea of his firm becoming the Resident Expert for their association.

We provided the association members with free limited access to his consultants. The members could call in every Friday, from 3:00 PM to 5:00 PM, and discuss any pressing problem that they had. The only restriction was that the free phone consultations could last no longer than 15 minutes. The free consultations were also used as material for the monthly column written by the president of the company.

Result: The client became the largest consulting firm in the region within a three-year period.