Note: This case study is an illustration
of the solutions, innovations, and breakthroughs our clients
have achieved through the application of the strategic
models and systems that we invented.
Jewelry Store
Increases Sale By 248% In One Year
Client Profile:
Forty-three year-old jewelry store located in
upper income market with slumping sales over the previous
5 years.
Opportunity:
Research showed that there were 200 customers that accounted
for 68% of the store’s jewelry sales. A demographic
and psychographic profile of these customers revealed
that 90% of them were the wives of executives and business
owners.
Solution:
We created a service that would remind the husbands
of their wives’ birthdays, wedding anniversaries,
and other important dates (this information was obtained
from their wives). We also cataloged items that were
on their wives’ “wish lists”.
A series of reminder letters were sent
to the executives and business owners a few weeks before
each important date.
Result: Sales
increased by over 248% the first year. A referral program
was instituted the following year, which resulted in
a sales increase of over 20% every year for the past
6 years.
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