Smith Chiropractic Ad
Increases Revenues By 520%

Why The Old Ad Did Not Work:

• No Headline (Your company name offers no benefit to the reader)
• No call to action (You must tell the reader what action to take next)
• No offer (What benefit can the reader expect if they call?)
• The ad is not unique (All Chiropractors say these things)

Why The New Ad Increased Revenues By 520%:

• Headline and subhead speak directly to the doctor’s target market
• Photos add credibility to her claims and support the testimonials
• The doctor’s photo adds warmth to the ad
• The doctor’s personal philosophy discusses how she successfully treats her patients
• Multiple calls to action increase ad response
• A reason is offered to go to the doctor’s website if they want to learn more about how the doctor can help (creates qualified calls)
• Clear directions to her office
• Offer rewards reader to take action - $75 credit instead of “Free Consultation” targets competitors’ best patients