Mark Barteau’s Homes & Gardens Ad Makes $8,000 The First Week

The client ran this ad in the wrong newspaper, in the wrong section, during the wrong day of the week, and still it made him $8,000 in profit the first week it ran. Several years later, it is running unchanged in the Yellow Pages.

Why This Ad Works:

• This ad tells the reader what they get, instead of a list of the core competencies that all builders do -- which makes him stand out
• The ad positions the builder as the best in the area and forces the reader to compare all of his competitors against his company’s accomplishments (a very tall order)
• The Free Report captures both current and future customers, and gives them a good reason to call now