Pest Control Company
Captures 53% of the Market with an Outrageous Guarantee
This client had a very unique guarantee, but no one
knew about it because they always said “Ask Us
About Our Guarantee” in all of their ads. We helped
them refine their guarantee and articulate it in their
Yellow Pages ad. This resulted in the company experiencing
phenomenal growth. Over a three year period, they controlled
53% of the commercial and industrial pest control market
in their geographic area.
Why this ad worked:
- The headline in the ad focused on
the biggest fear that his potential clients faced
if they had a problem with pests.
- The graphic design gives the reader
a visual of their biggest fear becoming a reality.
- The graphic design is totally different
than any other Pest Control Company (most of their
ads show someone spraying pesticides, or fill their
ads with different types of bugs, rodents, etc.).
- The guarantee assured them that Complete
Pest Control would solve their problem and eliminated
any and all risk in hiring them.
Does Your Ad Break Through The Clutter?
“The average American is now exposed
to between 3,500 to 5,000 advertising messages every
day.”
Source: AAAA, 2002
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