A Good Ad That Was Made Better

This client was very aggressive. He wanted an ad that would help him capture the lion’s share of the market. The ad we created for him was designed to help him achieve this goal fast.

The Good & Bad Of The Old Ad:

• They did use a headline, but it doesn’t GRAB the reader.
• The graphics are eye catching.
• Providing details about the Lifetime Warranty is more powerful than "Ask About Our Lifetime Warranty".
• Same Day Service (Usually Within 60 Minutes) is a BIG benefit, but it is minimized in their copy.
• What's the advantage of their "High Pressure Water Jetting Service"?
• The ad could work much harder to separate this company from its competitors.

Why The New Ad Is Better:

• The headline jumps off the page with the biggest reason why his customers hire him.
• The subhead supports the headline, giving several reasons why they will save money.
• The two boxes are what we call “Legally Stealing Techniques” – they reward people for taking action, and focus on the clients most profitable prospects.
• The Lifetime Warranty is spelled out (no guessing).
• The mission statement from the owners let the reader know that real people stand behind the company.
• The testimonials from customers provide social proof that their claims are credible.