Roofing Ad Ends Bid Work

These clients weren’t happy with the ad the Yellow Pages publisher created for them. They had a right to be unhappy – it was a terrible ad. It did not come close to expressing what made them different from their competitors, but the new ad did. With everything they have to offer, price is no longer the primary factor when people call them. The biggest question is… how long is the waiting list?

Why The Old Ad Didn’t Work:

• Generic headline
• No unique reasons why someone should hire them
• Etc., etc., etc.

Why The New Ad Works Better:

• Headline forces the reader to read more
• Head shot of the owners (proven to increase response)
• Multiple reasons given to choose them over their competitors