Strategic Marketing Coach

The foundation of my consulting practice is the One-on-One Sales and Marketing Coaching/Consulting Program. I work directly with you to address key growth opportunities in your business or professional practice. My four-stage process of creating a strategic marketing plan, optimum positioning, determining the appropriate marketing tactics, and implementation has produced outstanding results for my clients.

Strategic Marketing Planning Stage: Together we will evaluate your current marketing and sales methods and develop a strategic plan.

Optimum Positioning Stage: I will work with you to develop a positioning strategy designed to target and attract your most profitable customers.

Defining The Marketing Tactics Stage: We will determine the exact marketing tactics you should employ to fulfill the objectives of your strategic plan.

Implementation Stage: This is the goal setting and planning stage necessary to implement each of the marketing tactics. In this stage, you receive monthly coaching/consulting that will guide and support you successfully through the execution of each of the marketing tactics.

The end result will be the realization of your business vision.

Traditional Marketing Plans only tell you “what to do”, leaving most business owners frustrated. The Strategic Marketing Plan & Tactical Event Calendar tells you the “what to do” as well as the all-important “how to do it” that is missing from most Marketing Plans.

The Strategic Marketing Plan & Tactical Event Calendar is a highly specific and customized marketing plan. Every week you will have a specific objective to meet. You will be provided with a weekly “to-do” list to meet that objective. At the end of every week you will be able to measure your progress, and you will be given the tools to make whatever adjustments are necessary to meet the objective. By simply following the plan every week you will move closer and closer to achieving your business goals.

The Strategic Marketing Plan & Tactical Event Calendar provides you with a complete road map that will lead you step-by-step from where you are to where you want to be.

The Power Positioning Strategy is a process where we develop all the unique reasons why a client should hire you, and all the dangers that would occur if they don't. We then take the top 20% of these selling points to develop a marketing message that positions you as the sole logical and emotional choice for providing your products and services.

This process will improve all aspects of your advertising, and can be incorporated in both print and broadcast advertising media.

Is your pricing strategy outdated?

With increased competition, old models for establishing price points no longer work. Lack of precise pricing information from one’s market is a major reason why businesses and professional practices fail to make adequate profits. Maximizing profits allows you to generate a healthy cash flow, which in turn creates a very positive financial situation for you, your business or practice, and your staff.

My exclusive pricing survey will reflect the value, perceptions, and opinions of prospects that engage you based on:

Their perception of your product/service’s true value, relative to what is being delivered.
Their perception of what is a fair and reasonable price, given their knowledge of other alternatives.
A reflection of the amount of spendable income or budgetary dollars they have available to spend with you.

The pricing survey is designed to uncover your product/service’s price versus value perception from your customers’ and prospects’ perspectives. This allows you to:

In the highly competitive environment that we are in, proper pricing is more critical to the success or failure of your business or professional practice than ever before.

This customer survey process is NLP (Neuro-Linguistic Programming) based, which is a form of conversational hypnosis designed to uncover your customers’ hot buttons, psychological triggers, and buying motives. We actually take the survey participants back to the exact time they made the decision to buy from or hire you, to uncover their true decision-making criteria. You will receive a complete report detailing these findings that you can then use to improve your sales effectiveness, both in person and in print.

Sales Copy Enhancement

Based on the Psychographic Survey, interviews with key staff members, and review of your sales literature, we will create a list of Headlines, Powerful Offers, Moving Benefits, Buyer Justification Bullets, Strategies, and Competitive Advantages in a concise report with 50 - 200 ideas, all rated by category and power of impact.

Use the information from this report to produce exceptionally powerful marketing materials that have an absolutely compelling, emotional impact and produce high response rates from the first word to the last.

If you are ready to turn your situation around so you can immediately start getting the results you really want, email me today at contact@strategicmarketingcoach.com and set up an exploratory consultation.

If together we decide that it makes sense to move forward, we will begin reworking your marketing strategy to make sure you are producing maximum results with all your marketing efforts.